Artha42 is reborn
We have overhauled ourselves. We have discarded Artha42 Technology Solutions and are reborn as Artha42 Innovations rooted by Vagmi Mudumbai and Shanthi. With this, we also want to say boldly, all we want to do is build awesome software with simplistic approach using the right tools. So we revamped our website with a new look.
Initially we started with the thought process on who are the users of the website. Obviously it is you who have the inclination to either take our services or join our family to provide them. Even if not, to provoke such an interest is the aim. With this intention, we started with the simple home page sporting links for Hire us, why hire us, Join us, why join us.
As per the new trend, we started with a dark themed website (dark grey, close to black). But then I had the feeling, "why do the same colour as others?". Grey was never my favourite. So we then tried white background. The first colours we used in combination with white looked awesome on a MAC, but horrible on a DELL Vostro. So we went ahead playing around with different colours. We started with orange (the chosen colour for Artha42) made it darker to subdue the brightness. Ultimately it landed in chocolate brown. It looked unconventional and it became my favourite of the three. However Vagmi had a differing opinion. So we then tried the theme (stylesheet) switcher and based on a poll within closed set of voters, we decided brown to be default. As we anyway want to give room to differences in taste, the theme switcher is left as intended design.
The website is powered by Apache with Phusion Passenger and is built on Sinatra and Mongo with aggressive caching. We had initially started off with a completely static site using jekyll but eventually chose the excellent Sinatra microframework to build this site.
We then felt the need to express our victories, challenges, the rough roads we travelled and the roller coaster rides. To cut it short, we always want to blog, but did not find the right platform or the opportune time until now. Your comments are most welcome. Do let us know what you think of our posts.